Sustainability
Our Ethos
Valkyrie is a socially conscious, ethically aware brand. "Mindful" is one of our core values and we make sure that reflects in all we do. This means we take as many measures as possible to ensure we minimise our negative impact on both the environment and the people who make our clothes.
This commitment affects all our decision making, from our fabric choices, to our manufacturers, to the way we choose to sell our products.
Fabrics + Quality
We choose the highest quality fabrics available from local providers.
These can include recycled LYCRAs and other sustainably produced fabrics.
We test all our fabrics to ensure we choose the best ones - we personally train, squat, run, wash and wear them to test quality, comfort, durability and opacity to ensure we select the best possible option.
It is important to understand that in the fitness apparel market there is a degree of performance that is required from the garments (meaning lots of specialised fabrics), and technology is still being developed to create fully recyclable, closed loop materials that perform the way we need them to.
Despite this, we promise to use the best, most sustainable fabrics for our collections wherever we can, and to continue to be educated and up to date with our practices.
Until the technology catches up, we will do our bit for the environment by creating garments of the highest quality, designed to last and perform at a high level, so you won't need to replace them as frequently and see them go to landfill.
Manufacture
We are proudly an Australian company and we strive to support our local creative industry wherever we can. All our technical products are currently made in Sydney, with our other styles made in collaboration with businesses across the country.
Since relocating to London, we are exploring sustainable manufacturing options in the UK and Europe.
Cost
As we are so passionate about creating our products the right way, with the right people and the right materials, it means our overheads and production costs are a lot higher than brands that choose to mass produce in overseas factories. We keep our costing as fair and competitive as we can despite this.
We hope you'll understand this and choose to invest in the higher quality, premium and sustainable product that Valkyrie is creating.